Thought Leadership
Infoblox
Was entering a new segment -- security -- and needed a White Paper to establish credibility. So, created this paper from scratch in a demanding timeframe. The paper articulates Infoblox's differentiators in a crowded and noisy segment.
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Hitachi Data Systems (HDS)
Critical sales impacts due to lack of VMware engagement, required HDS to show thought leadership and engagement with VMware. The collateral family shown below provides business level benefits, technical differentiators, overall virtualization synergies, and a proven customer implementation. It demonstrated engagement with VMware to customers, prospects, and partners, thereby reinvigorating sales efforts.
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