Success in Fortune 500 companies to early stage start-ups
Skills by Job Role
Futures: Provide thoughts re how industry, technologies, and customers will evolve.
Technology evaluation: Identify likely technologies that will provide a schedule or cost advantage and provide feasibility rankings.
Products / solutions: Creation from scratch of requirements for V1 and product roadmap.
Segmentation: Segment market and capture by vertical, horizontal, or usage.
Pricing: Create pricing strategies that optimize corporate objectives.
Campaigns / Programs: In-house creation and execution as measured by business results.
Sales enablement: Craft direct / channels sales tools such as value propositions, ROI models, competitive analyses, and more.
Sales training: Create / execute sales training to minimize sales time to revenue.
Media: Influence analysts and press to present company and products in a positive light.
Social marketing: Leveraging social media to drive business results.
Positioning: Establish positioning that articulates and differentiates value.
Lead Generation: Generate targeted, high-quality leads via direct and indirect methods.
Corporate look and feel: Specify graphics, collateral layout, and web site navigation.
Events: Optimize impact on target audience.
Strong Skills as a Corporate Strategist, Manager, and as an Individual Contributor mean that as the market and business changes, I can evolve the right approach to drive consistent business results.
People Management: Manage direct and matrixed teams to deliver outstanding results in high-pressure environments.
Projects Management: Able to formulate, motivate, and drive multiple project teams (including partners) to transform strategy to measurable business results.
Partner Management: Formulate plan, get joint executive commitment, execute, and grow joint efforts with technology, alliance, OEM, and channel partners.
Contractor Management: Integrate outside specialists and contractors into work plans while maintaining control and confidentiality.
Market analysis: Segment market, identify attractive segments, evaluate size of each segment, and profile prospective customers.
Critical Success Factors: Uncover and characterize factors required for success.
Market research: Create and execute focus groups, prototype testing, and more.
Surveys: Qualitative / quantitative surveys.
Feature specification: Compile core feature set needed to satisfy targeted markets and key customers and to compete effectively.
Writing: Create all collateral, educational, and technical materials from scratch, using interviews or specifications as source.
Acquisitions: Evaluate companies / products for acquisition or licensing.
Technology training: Create both customer and sales technology training classes.
Competitive execution: Target, identify weaknesses, and defeat competition.
Business Development / Channels
Value Propositions: Create partnering value propositions and deal structures.
Partners: Manage partners from overall relationship to contract development.
Programs: Design and optimize partner program efforts.
Channels: Create / execute channels programs, including co-marketing / co-selling.
Revenue: Direct revenue generation.