Michael Williams - High Technology Product Marketing Executive
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Success in Fortune 500 companies to early stage start-ups


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Skills by Job Role 

  • Product, Alliance, Channels, Corporate, OEM Marketing

  • New Market Development

  • Product and Technology Strategy

  • New Product Definition and Launch

  • Business Development

  • Alliances Management

  • Revenue Growth via Multiple Channels including OEM

Strategic Analysis 

Futures: Provide thoughts re how industry, technologies, and customers will evolve. 

Technology evaluation: Identify likely technologies that will provide a schedule or cost advantage and provide feasibility rankings.  


Product Marketing

Products / solutions: Creation from scratch of requirements for V1 and product roadmap.

Segmentation: Segment market and capture by vertical, horizontal, or usage.

Pricing: Create pricing strategies that optimize corporate objectives.

Campaigns / Programs: In-house creation and execution as measured by business results.

Sales enablement: Craft direct / channels sales tools such as value propositions, ROI models, competitive analyses, and more.  

Sales training: Create / execute sales training to minimize sales time to revenue.

Media: Influence analysts and press to present company and products in a positive light. 


Corporate Marketing

Social marketing: Leveraging social media to drive business results.

Positioning: Establish positioning that articulates and differentiates value.

Lead Generation: Generate targeted, high-quality leads via direct and indirect methods.

Corporate look and feel: Specify graphics, collateral layout, and web site navigation.

Events: Optimize impact on target audience.    

Strong Skills as a Corporate Strategist, Manager, and as an Individual Contributor mean that as the market and business changes, I can evolve the right approach to drive consistent business results.

Management Skills

People Management: Manage direct and matrixed teams to deliver outstanding results in high-pressure environments. 

Projects Management: Able to formulate, motivate, and drive multiple project teams (including partners) to transform strategy to measurable business results.

Partner Management: Formulate plan, get joint executive commitment, execute, and grow joint efforts with technology, alliance, OEM, and channel partners.

Contractor Management: Integrate outside specialists and contractors into work plans while maintaining control and confidentiality.


Market Analysis 

Market analysis: Segment market, identify attractive segments, evaluate size of each segment, and profile prospective customers. 

Critical Success Factors: Uncover and characterize factors required for success.  


Product Management

Market research: Create and execute focus groups, prototype testing, and more.

Surveys: Qualitative / quantitative surveys.

Feature specification: Compile core feature set needed to satisfy targeted markets and key customers and to compete effectively.

Writing: Create all collateral, educational, and technical materials from scratch, using interviews or specifications as source.

Acquisitions: Evaluate companies / products for acquisition or licensing.

Technology training: Create both customer and sales technology training classes.

Competitive execution: Target, identify weaknesses, and defeat competition.   


Business Development / Channels

Value Propositions: Create partnering value propositions and deal structures.

Partners: Manage partners from overall relationship to contract development.

Programs: Design and optimize partner program efforts.

Channels: Create / execute channels programs, including co-marketing / co-selling.

Revenue: Direct revenue generation.   

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