Case Studies

There are a lot of 'strategic' marketing professionals out there. But, not everyone translates strategy to action. Below are a some case studies showing real work that drove focused business results.

Thought Leadership and Emerging Technology

Thought Leadership: Thought leadership is usually the result of an integrated set of materials.
Envisioning Use of Technology: Use cases written as differentiated horizontal solutions to illustrate potential applications of new technology.

Solutions and Partner Efforts

Formal Solutions, Worldwide: Solutions often are the best way to package products and technologies.
Partner Structure and Programs: Establishing a known, equitable structure for partners is not only critical but also can protect the firm against lawsuits.

Joint Partner Collateral: Being able to produce joint collateral, particularly customer success stories, is a key requirement for many marketing efforts.

Corporate and Product Presence

Corporate Presence: Websites and corresponding collateral written largely from scratch to establish a corporate presence as a solid and viable vendor.
Product Presence: Websites and corresponding collateral written to establish a product family.
Survey for Product Functionality: Surveys of customers and prospects are often the best tool to uncover market and product needs.

Sales Support

Sales Viability: Providing direct, channels, and OEM sales teams with a broad range of collateral (product datasheets, vertical industry briefs, customer success stories) to help drive sales.
Sales Tools: Sales tools often make the difference between a sale and just another meeting.