About

With both a Stanford engineering and a development background, I am able to rapidly master even the most arcane new technologies. I am able to cut through the technobabble and understand the core value-add of the new technology, I am skilled at uncovering initial or expansion markets via original research, leveraging my MBA studies at Santa Clara. Highlights:

Take product to top via core product marketing skills even against entrenched competition
With both a Stanford engineering and a development background, able to rapidly master a new product and assess its true value versus competitive offerings to prospect segments. Leveraging MBA marketing research focus, am skilled at uncovering initial or expansion markets and determining optimum product fit. Create compelling business rationales for investing in even a bleeding-edge product. Proven skills with leveraging bundles, solutions, pricing, services, and use cases that maximize value while minimizing development investment.
Proof point: have led over 20 products and companies to market and thought leadership versus larger, entrenched competition.

Create content that convinces even skeptical prospects to engage
Execute custom research to understand business needs and emotional triggers of prospect personas. Create compelling “Buyer’s Journey” content from scratch that takes the prospect from engagement to close. Plan, build, and execute innovative Go-to-Market (GTM) marketing plans with right mix of online (web, email, sponsored content, portals, etc.) and offline (events, targeted introductions, etc.) tactics to drive the committed results within budget.
Proof point: have achieved campaign metrics of up to 300% over goal and 79% penetration into targeted accounts in one year.

Partner with Direct and Channels Sales teams for rapid, consistent revenue growth
Drive revenue growth by ensuring that sales teams are better prepared than the competition and by removing key barriers to revenue. Generate sales tools that maximize effectiveness of sales efforts. Understand and optimize both the buying cycle and the GTM process.
Proof point: Helped achieve #1 market share while at multiple companies, with revenue growth of up to 30% QoQ across consecutive years.